Hot trends in trade shows, from security to sponsorships
- June 24, 2016 |
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CEO Update
Also: How some groups take on outboarders and suitcasers, while others go public Security growing concern for many trade show organizersA series of terrorist attacks abroad and mass shootings in the U.S. have left the meetings industry jittery, with at least two major trade shows and a popular convention center announcing in recent months they have taken additional steps to secure events. Random bag checks and more visible law enforcement among the changes attendees are seeing at some events. FULL STORY Sponsored content boosts meeting revenue for some groupsWhen sponsors get involved in content at conferences, at what point does it cross the line to pay-to-play?… Read More
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